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DSEGNARE presents: Tales from the Future
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DSEGNARE presents: Tales from the Future

When: Tuesday, June 27, 2017
6:00 PM - 8:00 PM
One Mississippi Street
San Francisco, California  91107
United States
Contact: AIA San Francisco

Online registration is closed.
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Consider how different our work and home environments will be in five to ten years. How will workplaces inspire people to be more creative and productive? How will our work and home settings affect the way we think, communicate, interact, and establish relationships in our daily lives? It is impossible to know what the future will bring, but it is certain that the design industry is undergoing a tremendous change as it must remain innovative and evolve with the times; technology is set to play a huge role in this transformation. Just as companies are reinventing workplace and household interiors in response to all these changes, interior designers must look to the future to anticipate these developments as well.

Moderated by Cardenio Petrucci, founder, DSEGNARE, Verda Alexander, principal and co-founder, Studio O+A; Kelly Dubisar, Senior Associate Design Director, Gensler; Gary Hutton, Principal, Gary Hutton Design; and Kelly Waters, Senior Designer F+B and Hospitality Studio, Gensler, will discuss important questions around the topic of the future of interior design in commercial and residential projects.

Save the date for the next DSEGNARE design talk on Hospitality on Wednesday, November 8, 2017.



  • 6:00 PM Doors Open
  • 6:30 - 8:00 PM Panel Discussion


Pricing and Registration

  • AIASF Member: $15
  • General Admission: $20
  • AIASF Student Member: Free

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About the Speakers

Verda Alexander
Co-Founder, Studio O+A

For 25 years Studio O+A has been a creative force in workplace design. What began as a two-person space planning operation in Silicon Valley in 1991 is today a San Francisco-based design firm with over 30 employees and clients that are some of the most dynamic companies in American business. O+A built its reputation on understanding how the next generation of entrepreneurs is changing the work environment and how those changes are abetted by design. Studio O+A was awarded the Cooper Hewitt National Design Award for Interior Design last year. Ver Studio O+A exhibit (April 2016) da Alexander, is co-founder of Studio O+A. Her projects include offices for Facebook, Microsoft, Yelp, Cisco, and Kimball Office at Neocon. Her favorite recent project was a pop-up space for IIDA, also at Neocon last year. In 2015 Verda Alexander and partner Primo Orpilla were inducted into Interior Design’s Hall of Fame and Contract Magazine awarded them Designer of the Year in 2012. Verda is currently working on expanding the dialogue between design and the arts. Some of her current creative projects include, a public art project in Washington, patterns developed from weavings, and a concept booth for Salone del Mobile about the future of work.

Kelly Dubisar, NCIDQ, IIDA, LEED AP ID+C
Senior Associate Design Director, Gensler

Kelly Dubisar is an award-winning design director who uses her creative energy to provide tailored design solutions for some of Gensler’s most iconic clients such as Instagram, Facebook, and Autodesk. Kelly’s ability to translate brands into spaces and create transformative workplaces rooted in a fundamental understanding of a company’s business makes her a highly sought after designer who travels the world creating unparalleled workplace experiences for her clients. Kelly applies her unique approach of designing for tech firms to other workplace project types, such as the new offices for E & J Gallo Winery, which have become the cultural heart of the Gallo Winery campus. As one of the firm’s design leaders Kelly brings her knowledge and expertise to shaping the future of design for the San Francisco office, and serves as a co-leader in her workplace studio.

As a strong believer in Gensler’s ability to positively influence our world, Kelly leads many of the region’s community efforts. Currently she serves on the Board of IIDA Northern California (International Interior Design Association) as the Vice President of Philanthropy, and is a founding member of the Gensler gServe Steering Committee, a social responsibility initiative founded in 2012. She is also a strong advocate for Dining by Design, which supports the Design Industries Foundation Fighting AIDS (DIFFA), and is one of the country’s largest supporters of direct care for people living with HIV/AIDS.

Gary Hutton
Principal, Gary Hutton Design

Gary Hutton is a son of California who is often referred to as the "Dean of West Coast Design". Formally trained in studio arts and interior design, his small, artful practice creates relevant, trend-setting interiors coveted by tastemakers in many fields and by clients in search of curated living.

Hutton’s talents, engagement with process, and 40-year career have always been admired by industry insiders. Recently, broader audiences are celebrating his creativity, innovation, problem solving and resolved interior design work. Client projects vary from small city apartments to multi-year new construction. Hutton’s practice has rare experience in evolving shelter challenges like advanced technology, entertainment and security systems. Concurrently, his studio has high-level expertise in sustainability standards and design for off-the-grid living.

Kelly Waters
Senior Designer F+B and Hospitality Studio, Gensler

Kelly’s nomadic upbringing and a deep curiosity of the world around her brought her to architecture and design; a move to San Francisco began a lifelong pursuit of restaurants, F+B, and hotels. With a variety of design typologies and a multi-disciplinary approach, Kelly continues to bring the human element to any space. Her designs engage all five senses to create deeper connections between spaces and their users. Her technical skills, combined with a worldly design aesthetic, make her a key member of any team within the Gensler family because like her upbringing she’s comfortable almost anywhere.


About the Moderator

Cardenio Petrucci
Founder + Art Director, DSEGNARE

Founder and Art Director of DSEGNARE, Italian born Cardenio Petrucci has twenty years of experience in International design. He was educated at the Sapienza University, in Rome, as well as the Massachusetts College of Arts in Boston. Early in his career at Ove Arup and Partners, an engineering firm based in London, he contributed to several prestigious architectural developments such as the De Young Museum by Herzog and De Meuron, and the California Academy of Sciences by Renzo Piano.