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DSEGNARE presents: Green is the Warmest Color
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DSEGNARE presents: Green is the Warmest Color

Sustainable can describe buildings, the use of natural materials, the high-demand of energy efficient systems and furniture made from locally sourced materials. As architects and designers, there is an expectation and responsibility to be ‘in the know’ of the most cutting edge technologies and products that can be incorporated with each new project. Speakers: Andrew Dunbar (INTERSTICE Architects), Olle Lundberg (Lundberg Design), and Primo Orpilla (Studio O+A).

When: March 21, 2017
6:00 PM
Where: AIA San Francisco
130 Sutter Street
Suite 600
San Francisco, California  94104
United States

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DSEGNARE presents:

Green is the warmest color

Tuesday March 21 
6pm Doors Open
6:30-8:00pm Panel Discussion

$15 AIASF Member
$20 General Admission
Free for Students with Valid Student ID

Sustainable can describe buildings, the use of natural materials, the high-demand of energy efficient systems and furniture made from locally sourced materials. As architects and designers, there is an expectation and responsibility to be ‘in the know’ of the most cutting edge technologies and products that can be incorporated with each new project.

Join Andrew Dunbar of INTERSTICE Architects, Olle Lundberg of Lundberg Design, and Primo Orpilla of Studio O+A, as we discuss important questions around today’s sustainable design.

This panel, moderated by Cardenio Petrucci of DSEGNARE, will tackle questions including:

·         How can the urge of having a positive environmental footprint change the design process for architects and designers?

·         How do clients' need of living and working in a net-zero environment revolutionize the built environment industries?

·         Are people--governments, institutions, and corporations that are mainly in the tech industry--willing to do more for the good health of the planet?

·         How are architecture firms and design studios responding to this need? 

·         What are the new trends in terms of green architecture and design for the future?



Cardenio Petrucci, Founder and Art Director of DSEGNARE

Italian born Cardenio Petrucci has twenty years of experience in International design.  He was educated at the Sapienza University, in Rome, as well as the Massachusetts College of Arts in Boston, Ma. Early in his career at Ove Arup and Partners, an engineering firm based in London, he contributed to several prestigious architectural developments such as the De Young Museum by Herzog and De Meuron, and the California Academy of Sciences by Renzo Piano.

In 2000 Mr. Petrucci launched his first venture, the Petrucci Design Group, an interior design and remodeling firm. There he began importing highly specialized European furniture pieces for his projects throughout San Francisco, Miami, and Washington D.C. Four years later, Cardenio incorporated his passion for design with his refined signature style to form the San Francisco based furniture design showroom, Dzine. Dzine was notably the most successful design showroom in the San Francisco design district.

Later, in 2013, Cardenio brought to life his next design venture, DSEGNARE. DSEGNARE is a dynamic platform for both U.S. and International designs to evolve together into highly customized designs. The showroom has became a landmark for timeless inspiration, showcasing cutting-edge furniture from notable and award winning designers, like Jean-Marie Massaud, Francesco Rota, Nendo, and David Weeks, to name a few. Since the launch of DSEGNARE, Cardenio Petrucci has paired his expertise with an evolutionary style in order to continue to expand his commitment to set the standard of high-quality design.



Andrew Dunbar, AIA, INTERSTICE Architects

Andrew Dunbar is a licensed architect in California with over 25 years of architectural project design and management experience in both public and private projects in the US and Canada. As a founding partner of INTERSTICE Architects, he acts as the studio’s architectural design leadership. Andrew’s recent work in the Bay Area includes civic spaces, custom residential projects, commercial buildings and interiors, streetscapes, multi-acre campus landscapes, parks, multi-family housing, and campus master plans, many of which have received AIA and ASLA recognition.








Olle Lundberg, Lundberg Design

 Olle was born in Cincinnati, Ohio, two weeks after his parents emigrated from Sweden. His father was a chemical engineer at Proctor and Gamble and spent most of his career managing paper mills in the Mid-West. Olle graduated with an March from the University of Virginia in 1979 and started Lundberg Design in 1987.  His 20-person practice has always been involved in a wide variety of building types, with such diverse projects as Twitter Headquarters, HardWater Whiskey Bar, AutoDesk’s Pier 9 Labs, Distillery 209, the Slanted Door restaurant, Hourglass Winery, and even San Francisco’s bus shelters.  The firm has also always done private residential work, sometimes in far-flung places such as Salt Spring Island, Hawaii, New York, and New England.  The firm’s work has always been marked by its attention to detail, its love of substantial materials, and its honoring of the notion of craft in their buildings.  To that end the firm has always had a fabrication studio that is an integral part of the design practice – a facility that enables them to build many of the signature pieces that define and make personal their projects.  Plus it allows Olle to own a lot of really nice tools.

Primo Orpilla, Studio O+A

Primo Orpilla is the co-founder and principal, of Studio O+A, an interiors firm in San Francisco that specializes in workplace design.  Establishing the company with Verda Alexander in Silicon Valley in 1991, Primo drew on an early interest in engineering and a feel for the growing tech economy to orient O+A to a rapidly changing work environment.  Moving to San Francisco a few years later, O+A quickly gained a reputation for being a design firm as innovative as its clients—Facebook, Microsoft, Yelp, Cisco, Uber and many others.

A believer in design as an art form that embraces all disciplines, Primo grew his company from a two-person space-planning operation to a full-service design studio with 20-plus designers, project managers, graphic artists, and branding specialists.  The firm’s work has been recognized for over two decades with international press coverage and multiple design awards.  In 2015 Primo and Verda were inducted into Interior Design Magazine’s Hall of Fame.  In 2016 O+A won the Cooper Hewitt Design Award for Interior Design.

As a lecturer on design and the future of workplace, Primo speaks at schools and design conferences globally.  The course in workplace design he and Verda teach at IE University in Madrid seeks to pass on to a new generation of designers the philosophy of immersion in a client’s culture that has been a driving force behind every O+A project. 

In recent years, Primo has taken up a new passion:  product design.  His company Orpilla, Inc. designs multi-faceted, versatile workstations and office products for OFS, Kimball Office, Martin-Brattrud and IdeaPaint, bringing the principles of customization and adaptability that made O+A famous to the level of the individual workspace.