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Be the First Call: How Technology Can Bridge the Information Gap between Architects and Realtors
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Be the First Call: How Technology Can Bridge the Information Gap between Architects and Realtors

When: Tuesday, March 27, 2017
12:00 - 1:00 PM
Where: AIA San Francisco
130 Sutter Street, Suite 600
San Francisco, California  94104
United States

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Shawn Peterson will discuss how to forge strong relationships in the construction industry to help grow your architectural business. The program will review how the lead-gen environment has changed over the past ten years and how to take advantage of current disruptors to grow your business. Shawn's goal is to eliminate the number of "what can I build here" calls from realtors and agents, so every call you receive can quickly be turned into a profitable project.

Shawn began his career in custom cabinetry and was soon hired to do interior design at an LA based architecture firm. There he apprenticed for the principal architect working on stunning custom residential homes in Los Angeles. In 2009, he set out on his own as a residential designer in a down market. Through determination, strong will, and creative networking he built up his business and later partnered with architect Shane Ames to offer global architectural services. In 2012, after receiving 3-4 calls a day from agents asking what they could build on a given plot of land, Shawn created UnderBuilt to deliver fast, accurate property potential for the city of Los Angeles. Through these career paths he has effectively bridged the information gap between realtors and architects.


About the Presenter

Shawn Peterson moved to Southern California from a small town in Washington state in 1998. With his architectural background, Shawn quickly found work in a fast, upscale market, assuring client satisfaction on their luxury projects. He is the President of Ames-Peterson International and a board member of the Southern California Chapter of the Institute of Classical Architecture and Art. Shawn created his tech start-up, UnderBuilt, in 2012 to help the community realize their property potential.