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Recruitment Marketing: The Art of War (for AEC Talent)
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When: Wednesday, October 26, 2017
8:30 - 10:00 AM
Where: AIA San Francisco
130 Sutter Street, Suite 600
San Francisco, California  94104
United States

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In this day, AEC firms want the best and brightest to fill their studios and office spaces; but simply attracting the talent is half the battle! The answer may not be at the bottom of a frothy work-perk latte either. Attracting and retaining "cultural fits" in the AEC industry is a far more challenging task than simply offering competitive compensation and perks. Today's top talent is looking for more from a workplace-often a cultural and ideological alignment-and are willing to jump ship to find the right fit. A cohesive culture, strong reputation and future growth become targets of attack on this new battlefield. Join speaker Josh Miles, author of Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm, host of the podcast "Obsessed With Design," former TEDx speaker, and principal at marketing firm MilesHerndon, to to arm yourself with the knowledge to set yourself (and workplaces) apart in this battle for talent.