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DSEGNARE presents: "Envisioning An Experience: Design in Hospitality"
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When: Wednesday, November 8, 2017
6:00 PM - 8:00 PM
One Mississippi Street
San Francisco, California  91107
United States
Contact: AIA San Francisco

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Whether restoring an iconic landmark or creating a new brand identity, hospitality design should bring long-term value  to owners while enriching the guest experience. Let’s explore how some of the best designers in the field imagine destination hospitality. Moderated by Cardenio Petrucci, founder, DSEGNARE, Pamela Babey, Principal, BAMO; Colin Burry, Design Director and Principal, Gensler; Nicole Hollis, Designer and Creative Director, NICOLEHOLLIS; and Billy Quimby, Principal, BAMO will discuss the topic of interior design in Hospitality projects.


  • 6:00 PM Doors Open
  • 6:30 - 8:00 PM Panel Discussion

Pricing and Registration

  • AIASF Member: $15
  • General Admission: $20
  • AIASF Student Member: Free

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About the Speakers  

Pamela Babey Principal, BAMO
Pamela Babey, with her boundless creative energy and infectious laugh, is considered a visionary in the world of luxury interiors.  Interior Design acknowledged her indelible legacy by adding Pamela to its Hall of Fame; she is also a member of Hospitality Design's Platinum Circle. Since cofounding BAMO in 1991, Pamela has traveled the world designing luxurious hotels and residences. Adept at marrying color and pattern in unexpected ways, Pamela is passionate about sourcing unique pieces made with care.  Inspired by a rich community of artisans worldwide, Babey infuses each space with elegance, expression, and enjoyment. Her work has been featured in books, newspapers, and magazines including Luxury Hotels Europe, The New York Times Sunday Magazine, Town & Country, Robb Report, Objekt, Interiors, and Superyacht Design. Pamela's portfolio includes Four Season Hotels in Milan and Bora Bora, The Grand Hotel a Villa Feltrinelli, Han Yue Lou Hotel in Nanjing, a private residence in Abu Dhabi, a residential compound in Beijing, several homes on The Peak in Hong Kong, and a superyacht built by Benetti.

Colin Burry, FIIDA Design Director and Principal, Gensler
Collin Burry, FIIDA, is a member of Interior Design Magazine’s Hall of Fame. A “soft modernist” at heart, Collin describes himself as both a left and right brain designer who creates environments that strive for beauty and are grounded in strategic functionality. He has transformed the interiors of many of the world’s most innovative brands, such as Apple, Samsung, Gallo, and Dolby. His creative and contemporary approach to design has earned him over 80 design awards and frequent publication in international design and business media. Collin is a long-time advocate of design education and the performing arts, donating his time generously to these causes.

Nicole Hollis Designer and Creative Director, NICOLEHOLLIS
Nicole Hollis is a designer and creative director whose mission is to conceive timeless interiors that elevate the human spirit. As founder of NICOLEHOLLIS she leads an award-winning collective of more than 30 interior designers, interior architects and furniture designers to orchestrate her holistic approach to the art of living through residential, hospitality and product design. A belief in the meritocracy of good ideas underpins Nicole’s willingness and desire to channel the spirit of collaboration both within her firm and when working with clients, architects and artisans. Curating paired down spaces with great attention to their context and purpose reflects Nicole’s design philosophy. Nicole attended the Interior Design program at the Fashion Institute of Technology and founded NICOLEHOLLIS in 2002. With more than 20 years of experience in both residential and hospitality design her portfolio of clients ranges from global leaders and notable innovators who appreciate her ability to create a home that supports and enhances today’s modern lifestyles. NICOLEHOLLIS has been featured in The New York Times, Elle Décor, Architectural Digest, Luxe Interiors & Design, 1stdibs and other publications. The firm has received accolades including the Luxe Interiors & Design Gold List, two California Home & Design Awards, four Hospitality Design magazine awards and a prestigious Gold Key Award for its work on Seattle’s Palladian Hotel. Nicole was recognized in 2013 and 2015 as a Designer of Distinction by the San Francisco Design Center’s in its biennial awards program.

Billy Quimby | BAMO
With a Bachelor of Architecture degree from Cornell University, Billy Quimby joined BAMO in 2000 and discovered the world of interiors, designing for hospitality and residential clients around the world. Challenged very early in his career to focus on intricately detailing his projects from concept to completion, Billy prides himself on creating meticulous backdrops on which to layer the design story. As a Principal of BAMO and registered architect, he has a masterful ability to find balance and harmony in the most complex of projects, easily navigating and imposing his contemporary vision with resourceful, hands-on execution. The recently completed Four Seasons Resort Dubai at Jumeirah Beach was honored with a 2015 Gold Key Award, and joins Billy’s collection of work including the Taj Mahal Palace Mumbai, Four Seasons Doha, The Grand Hotel a Villa Feltrinelli, the recently completed revamp of the Ritz-Carlton Chicago, and private homes in Hong Kong and California. His projects have been featured in Architectural Digest, Boutique Design, Interior Design, Modern Luxury Interiors and Town & Country.  Billy is also a Boutique 18 Award Winner.

About the Moderator

Cardenio Petrucci Founder + Art Director, DSEGNARE
Founder and Art Director of DSEGNARE, Italian-born Cardenio Petrucci has 20 years of experience in International design. He was educated at the Sapienza University, in Rome, as well as the Massachusetts College of Arts in Boston. Early in his career at Ove Arup and Partners, an engineering firm based in London, he contributed to several prestigious architectural developments such as the De Young Museum by Herzog and De Meuron, and the California Academy of Sciences by Renzo Piano.